About our Shop


The Alpha Shop exists to serve and support anyone running an Alpha course, enabling printed publications and promotional materials to be purchased directly from us.

We also stock a range of books and booklets which may be of particular interest to anyone exploring the Christian faith, to new Christians, or to those planning to run an Alpha or our other courses. Any profit generated from sales goes straight back into Alpha.

Find out more about Alpha here.


Our partnership

This online shop is operated, managed, and run by Windsor Media on behalf of Alpha International. All support tickets and order fulfilment is managed by Windsor Media, and your personal data and account logins are held by them. All information gathered from users is shared with Alpha International, and you can view the Privacy Policy here. If you have any feedback about the service you’ve received or your specific order please contact us at [email protected] 

Within Alpha International, the online shop is supported by the Alpha UK team. If you have any feedback or comments about the shop, products, or service please contact Alpha UK Publishing on [email protected].


Registering and logging in

When purchasing items from our online shop, we ask all customers to register with the website so that your contact details and order is saved for future reference. You only need to register once, and when you login you will have access to all your details, can make additional orders, see past orders, log customer support tickets and see responses to your queries.

This Alpha Shop account login/registration is separate from any other MyAlpha login you may have. If you try to use your MyAlpha login details, they will not work.


Our commitment to the environment and sustainability

Many of our booklets such as the Alpha Guide and Why Jesus? are printed on FSC certified materials, as are the postcards and invitations. Our primary printing company, Windsor, are ISO 14001 certified which means their litho and digital printing, finishing and supporting services all conform to the Environmental Management System standard. They are working to reduce carbon emissions wherever possible and monitor their energy usage and record it as part their commitment to the ISO standard.

The Alpha Shop is managed with an on-demand model to ensure printed materials are only produced when they are needed and stock levels are kept to a minimum. Many products such as invitations, posters, and banners are made to order. Any natural wastage from trimming printed materials is recycled.

You can read more about how Windsor are looking after the environment including information about saving energy, preventing pollution, and using chemicals safely, and you can read their environmental policy.

Many of our books are printed by Hodder & Stoughton – part of Hachette UK – who are one of the largest and most diverse publishing groups in the UK. You can read their environmental policy and social responsibility policies here as well as finding out more about how they purchase paper from sustainable sources, are FSC and PEFC certified, and recycle as much paper and packaging as possible.

A small number of our products such as some DVDs and journals come wrapped in plastic, and in these cases we are utilising existing stock. All new print runs and products have zero plastic wrapping or use minimal plastic where it is unavoidable.

Our Run Alpha Kits use environmentally friendly biodegradable loose fill made from starch – they are fully compostable.


Postage, Delivery & Returns

Visit out Postage, Delivery & Returns page for information about our postage rates, delivery, returns, and discounts available when ordering large quantities or for Christian bookshops and the trade.


Worldwide Alpha Shops

Find out more about different language editions available from this UK Alpha Shop, as well as how to purchase Alpha products from another country.


Contact us

Information about how to contact us can be found here.